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Business support

Under construction

We can support small businesses in many areas.

In particular we can assist with your marketing, supporting you in the development of marketing plans, helping you understand your market and in designing your marketing strategy.

Here we have outlined some key areas and posed questions to enable you to reflect on your own business.

Marketing

The market

Marketing strategy & mix

Marketing
Knowing your customer needs

. Matching your product/service to customer needs
. Where does your product/service sit in the market
. Market research

The market
Supply and demand

. Understanding supply
. Knowing the demand
. Price elasticity of demand
. Income elasticity of demand

Marketing strategy & marketing mix
. Marketing mix and objectives
. Product design
. Branding and promotion
. Pricing strategies
. Distribution




Marketing

Meeting customer needs

The key element to the success of your business is understanding the needs of your customer.
Having a product or service that meets those needs is the first step to success. But it is only a step!
Customer needs change and your business needs to change too.

In which market does your product/service sit?

Is it mass market where competition is likely to be high
or niche market where you can command a higher price?

Market size and share?

How big is your market - international, regional and local?
What is the value of your market?
How many units are sold in the market?

Know your market

Are you in a stable market or is it open to disruption?
Is your product/service in a growth market?
Is innovation a key part of the market?

Market nature

What changes can occur in your market?
What are the market trends?
How can technology affect your market?

Online market

How big is your market - international, regional and local?
What is the value of your market?
How many units are sold in the market?

Market growth

What factors can affect market growth?
How can social changes impact your market?
Do changing demographics change your market?

Changing markets

What opportunities can change bring?
Can you predict the changes, or more likely can you adapt to change quickly?
What innovations are likely to impact your market?

Competitive market

Do you know who your competitors are?
What are your competitors doing to attract customers?
What are you doing to keep your customers happy?

The market

Demand

What factors can affect market growth?
How can social changes impact your market?
Do changing demographics change your market?

Supply

What opportunities can change bring?
Can you predict the changes, or more likely can you adapt to change quickly?
What innovations are likely to impact your market?

Price elasticity of demand

Do you know who your competitors are?
What are your competitors doing to attract customers?
What are you doing to keep your customers happy?

Income elasticity of demand

What factors can affect market growth?
How can social changes impact your market?
Do changing demographics change your market?

Marketing mix

What opportunities can change bring?
Can you predict the changes, or more likely can you adapt to change quickly?
What innovations are likely to impact your market?

Product & service design

Do you know who your competitors are?
What are your competitors doing to attract customers?
What are you doing to keep your customers happy?

Branding

What factors can affect market growth?
How can social changes impact your market?
Do changing demographics change your market?

Promotion

What opportunities can change bring?
Can you predict the changes, or more likely can you adapt to change quickly?
What innovations are likely to impact your market?

Pricing strategies

Do you know who your competitors are?
What are your competitors doing to attract customers?
What are you doing to keep your customers happy?

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